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<blockquote class="sp_quote116c"><div class="sp_quote116c-container ps-5 pe-md-2"><div class="sp_quoteTable "><div class="d-md-flex align-items-center"><div class="me-4"><img src="https://marketingpulse.hktdc.com/conference/mp/wp-content/uploads/sites/45/2026/03/Amazon-Global-Selling-Patrick-Zhang.png" alt="張皓舒" /></div><div><div class="text-level-sub-headline text-font-bold fst-italic mt-4 mb-2">全球化發展的下一階段，將更取決於品牌能否迅速精準洞察本地消費需求，並將數據洞察切實轉化為高質量增長推動力。</div><div class="text-level-headline text-font-bold ">張皓舒</div><p class="text-level-body">亞馬遜全球開店    高級拓展運營經理</p></div></div></div></div></blockquote>


<blockquote class="sp_quote116c"><div class="sp_quote116c-container ps-5 pe-md-2"><div class="sp_quoteTable "><div class="d-md-flex align-items-center"><div class="me-4"><img src="https://marketingpulse.hktdc.com/conference/mp/wp-content/uploads/sites/45/2026/03/TikTok-Shop-Bruce-Pan.png" alt="潘子墨" /></div><div><div class="text-level-sub-headline text-font-bold fst-italic mt-4 mb-2">未來真正的競爭優勢不只在於能更快、更大量地生成內容，而在於能否有機結合編導思維、洞察產品優勢與情緒敘事能力。</div><div class="text-level-headline text-font-bold ">潘子墨</div><p class="text-level-body">TikTok Shop 美區跨境行業運營經理</p></div></div></div></div></blockquote>


<blockquote class="sp_quote116c"><div class="sp_quote116c-container ps-5 pe-md-2"><div class="sp_quoteTable "><div class="d-md-flex align-items-center"><div class="me-4"><img src="https://marketingpulse.hktdc.com/conference/mp/wp-content/uploads/sites/45/2026/02/Luca-Barni.png" alt="Luca Barni" /></div><div><div class="text-level-sub-headline text-font-bold fst-italic mt-4 mb-2">對話式商務以情境化回應購物查詢與超高度個人化產品配對，將電商平台從單純清貨轉型為體驗品牌的場景，提升用戶參與及體驗。</div><div class="text-level-headline text-font-bold ">Luca Barni</div><p class="text-level-body">Lazada Group 商業高級副總裁</p></div></div></div></div></blockquote>


<blockquote class="sp_quote116c"><div class="sp_quote116c-container ps-5 pe-md-2"><div class="sp_quoteTable "><div class="d-md-flex align-items-center"><div class="me-4"><img src="https://marketingpulse.hktdc.com/conference/mp/wp-content/uploads/sites/45/2026/02/Krzysztof-Andrzej-Kowal.png" alt="Krzysztof Andrzej Kowal" /></div><div><div class="text-level-sub-headline text-font-bold fst-italic mt-4 mb-2">為了與顧客建立情感連繫，實體門市應超越單純展示的角色，升級轉型為創造體驗和生成內容的基地，創造真實而多感官的互動時刻。</div><div class="text-level-headline text-font-bold ">Krzysztof Andrzej Kowal</div><p class="text-level-body">YSL Beauty, L'Oréal Luxe 全球零售設計總監</p></div></div></div></div></blockquote>


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